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Simple ideas are the best, and Auckland-based SMX continues to do well with an idea that must have people all over the world kicking themselves for not thinking of it first.

They route their customers' email through their own servers where they apply their own special mix of anti-malware software, then they pass it on certified fresh and harmless, and send out an invoice every month. "It always sounds simple after I've explained it to you," as Holmes once told Watson.

Read the full article on the National Business Review website

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